Video marketing experts are realising even more now that reaching genuine customers is significantly more important to focus on rather than the sheer volume of people that are watching. So the objective of going “viral” won’t hold as much value in 2018, after all, ultimately you want to reach actual customers who want to buy something.

If you combine this with the latest AI-powered tools, which are removing the guesswork about which videos will lead to what results and can be achieved in a matter of milliseconds, video marketing is becoming better targeted and can offer the capability to include more personalized messages.


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