Introducing link building
Simply put, link building is the process of getting links from other websites to yours. Generating these links can be a timely exercise, however, the end results will signal to Google that your site content is a quality resource.
Why search results matter
If Google recognises your content as a high-quality resource that is worth citation then your chances of appearing number one in the search engine results increases. In the top position, your website is much more likely to generate more traffic than similar websites that appear lower down.
Choosing the right keywords
Appearing at the top of Google is not the only consideration when link building.
Determining which keywords that you should target is an important factor when you’re improving your search engine optimisation.
Quality over quantity
Increasing the number of links that point to your pages is one of the objectives when link building and having more backlinks does help improve where your pages will appear on a Search Engine Result Page (SERP) however there can be a negative impact on your results on Google if a large quantity of the links are low quality.
Google is more likely to penalise if you appear to have large volumes of low-quality links. There are also a number of other factors to consider which we won’t go into detail right now.
More quality traffic, more quality customers
If you’re targetting the right keywords and your website pages are ranking highly for those search terms then you’re increasing the likelihood that more of the right customers are seeing your marketing content, increasing your brand awareness and ultimately helping your visitors buy from you. All you need to do next is measure and improve your conversion rates.