The remotest idea

One man’s journey exploring the world of remote working

Category: Marketing tips

The use of social video predicted to grow in 2018

Video marketing experts are realising even more now that reaching genuine customers is significantly more important to focus on rather than the sheer volume of people that are watching. So the objective of going “viral” won’t hold as much value in 2018, after all, ultimately you want to reach actual customers who want to buy something.

If you combine this with the latest AI-powered tools, which are removing the guesswork about which videos will lead to what results and can be achieved in a matter of milliseconds, video marketing is becoming better targeted and can offer the capability to include more personalized messages.


quality link building 2018

Why quality link building will help grow your business in 2018

quality link building 2018

Introducing link building

Simply put, link building is the process of getting links from other websites to yours. Generating these links can be a timely exercise, however, the end results will signal to Google that your site content is a quality resource.

Why search results matter

If Google recognises your content as a high-quality resource that is worth citation then your chances of appearing number one in the search engine results increases. In the top position, your website is much more likely to generate more traffic than similar websites that appear lower down.

Choosing the right keywords

Appearing at the top of Google is not the only consideration when link building.

Determining which keywords that you should target is an important factor when you’re improving your search engine optimisation.

Quality over quantity

Increasing the number of links that point to your pages is one of the objectives when link building and having more backlinks does help improve where your pages will appear on a Search Engine Result Page (SERP) however there can be a negative impact on your results on Google if a large quantity of the links are low quality.

Google is more likely to penalise if you appear to have large volumes of low-quality links. There are also a number of other factors to consider which we won’t go into detail right now.

More quality traffic, more quality customers

If you’re targetting the right keywords and your website pages are ranking highly for those search terms then you’re increasing the likelihood that more of the right customers are seeing your marketing content, increasing your brand awareness and ultimately helping your visitors buy from you. All you need to do next is measure and improve your conversion rates.

Will people listen to what I’m saying?

I’ve decided to start a Podcast and vlog. I’ve researched some apps and tools to help me do this while working remotely

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